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Hook

Their other posts in the index, biggest breakout first.
This $5 mistake is killing your sales. I used to charge for shipping. I thought it's cheap, people won't care, but they did. Around 30% of people dropped off at checkout. So I changed one thing. I made free shipping over $40, then I added a progress bar in the cart so customers see how close they are. And right under it, a small upsell. Now customers spend more and my AOV went up. If you want the exact setup I'm using, comment CART.