Why it worked
The video taps into a trending aesthetic ('female gaze makeup') and provides a visually appealing, step-by-step tutorial using specific products, making it easily replicable and shareable for makeup enthusiasts.
Summary
The creator demonstrates a "female gaze makeup" look using a Blink Key eyeshadow palette and Handaiyan mascara. The video shows the application of various eyeshadow shades and mascara, culminating in the final makeup look.