Why it worked
The video leverages visually appealing product showcases with distinct themes and aesthetics, catering to niche interests within the makeup community. The use of popular and unique palettes, combined with the creator's personal endorsement, likely resonated with followers seeking new makeup inspiration.
Summary
The creator showcases a collection of their favorite eyeshadow palettes, featuring various brands and unique designs. The video highlights the aesthetics and contents of each palette, appealing to makeup enthusiasts.