The video effectively uses a 'before and after' format over a 60-day period, visually demonstrating the product's efficacy for a common skincare concern. The use of popular ingredients like glycolic acid and vitamin C also appeals to a target audience interested in skincare.
Summary
The video demonstrates a 60-day routine for brighter underarms using a combination of The Ordinary's Glycolic Acid toner for exfoliation and Arencia's Vitamin C Booster Shot + Glycolic Acid Booster for brightening. It shows the application of these products over time, highlighting the transformation.
Structure
1Introduction of the problem: dark armpits
2Day 1: Application of Glycolic Acid toner
3Day 60: Application of Arencia Vitamin C and Glycolic Acid boosters
Original caption
60 days to brighter, smoother underarms with this power duo 🤫 #bodycareroutine #smoothskin #glycolicacid #vitaminc #arencia
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4Demonstration of product application
5Implied positive results
Product placement
The Ordinary Glycolic Acid 7% Toning Solution: ACTS - used for exfoliation on the underarm. Removing it would change the video's demonstration of the skincare routine.
Arencia Vitamin C Booster Shot + Glycolic Acid Booster: ACTS - used for brightening the underarm. Removing it would change the video's demonstration of the skincare routine.
On-screen text
Day 1
Day 60
1. TO Glycolic acid for exfoliation
2. Brighten with the best duo: Arencia Vitamin C Booster Shot + Glycolic Acid Booster
Good luck ✨