Why it worked
The video reports on a tragic and unusual event, which naturally draws attention. The inclusion of the victim's name and the details of the incident, combined with the CNA branding, lend credibility and urgency to the news.
Summary
A 24-year-old Thai footballer, Sofwan Awae, tragically died after being struck by lightning during a match on August 4th. Despite immediate efforts by his teammates and emergency services, he succumbed to his injuries. The incident also injured 12 others, including a Malaysian footballer, who were taken to the hospital.