preparing for my shop opening!

@melmelstudio

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Views

18.1K

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1.1K

Comments

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SoundTikTok sound · original sound - pr3tzst4rz

Promoted product

Mel Mel Studio productsmelmelstudio.com

Mel Mel Studio | Created by Melissa Chen, a Chinese-Australian illustrator and designer who is passionate about creating cute, wholesome art to bring comfort and joy.

Why it worked

The video effectively uses a 'behind-the-scenes' approach, showcasing the creation process of cute, desirable products. This visual appeal, combined with the announcement of a shop opening and the creator's personal touch, creates anticipation and encourages engagement.

Summary

The video shows the process of preparing for a shop opening, including restocking keychains, making freebie stickers, and adding packaging to notepads. The creator highlights their products and announces the shop opening date and time.

Structure

1Announcing shop opening
2Preparing and packaging keychains
3Making freebie stickers
4

Original caption

Get ready with me for my sh꩜p opening this Saturday ✏️💌 There will be lots of cute stationery and wholesome art for y’all! Thank you again for your support and for being here. See you there on 8/8 at 12 pm AEST at melmelstudio.com

Adding packaging to notepads

5Showing finished products

Product placement

Mel Mel Studio (ACTS - creator's brand, visible on packaging and stickers, implies ownership of products being made and sold, removing it would change the context of the video as it's about their shop opening and products) sticky notes (ACTS - packaging for notepads, visible being applied, removing it would change the presentation of the notepads) mini stickers (ACTS - product being prepared, visible being packaged, removing it would change the presentation of the stickers)

Call to action

melmelstudio.com

On-screen text

preparing for my shop opening! 8th August 12pm (AEST) restocking keychains making freebie stickers (these will be included in every order) adding packaging to my notepads making lots of stickers :) As always, thank you for your support ❤️