Why it worked
The post leverages the anticipation for a popular seasonal product (Sephora's advent calendar) and creates urgency by announcing an early access waitlist, encouraging immediate engagement.
Summary
This is a slideshow post announcing that the waiting list for the Sephora 2026 advent calendar is open. It encourages viewers to join the waitlist via the link in the bio for an early preview.
Structure
- 1Introduction of "RAGA"
- 2Announcement of the Sephora 2026 advent calendar waiting list opening
- 3Call to action to join the waitlist for an early preview
Product placement
Sephora: APPEARS - a brand name on the video, removing it would not change what happens in the video. Sephora 2026: APPEARS - a product name on the video, removing it would not change what happens in the video.
Call to action
Unisciti alla waitlist in bio!
On-screen text
RAGA
Lista d'attesa aperta per il
calendario dell'avvento
Sephora 2026
Sephora 2026