The video likely performed well due to its visually appealing presentation of a large variety of new products from a popular brand, catering to makeup enthusiasts looking for new releases and trends.
Summary
This TikTok slideshow showcases a wide range of new Autumn 2026 makeup products from the brand Essence. The slides feature various lip balms, mascaras, blushes, bronzers, powders, and eyeshadows, highlighting the brand's new collection.
Structure
1Introduction of new Essence products for Autumn 2026
2Showcase of Milky Glazed Glossy Lip Balm
3Display of Blur Nude Ombretti Stick
4Presentation of Milky Glazed eye patches and primer
Original caption
Non vedo l’ora di provare tutto!!✨😱🫧🌸 @essence cosmetics #essence #makeup #tip #new #shopping
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5Highlighting Lash Princess tubing and Deep Black mascaras
6Featuring Water Dew Serum Blush and Bronzer
7Showcasing Matte Blur and Lavanda Cipria powders
8Introducing Juicy Bomb lip gloss and Silky Cushion foundation
9Displaying Silky Blur primer and setting spray, and Serum Primers
10Featuring Coverstick correctors and Brow Lifter Extreme
11Showcasing Mini Eyeshadow Palettes
12Highlighting Hydra Kiss Lip Balm and Juicy Matte Lip Mousse
13Presentation of Tattoo Lip Stain and Heart Core Lip Balm
Product placement
essence: essence is a cosmetics brand that sells makeup and skincare products. It ACTS as the brand being promoted throughout the video, with its products being showcased. Removing it would change the entire focus of the video.
essence cosmetics: This is the official TikTok handle for the essence brand. It APPEARS in the caption and is not essential to the video's content, but it does link to the brand's official page. Removing it would not change the video's content.
On-screen text
Novità Autunno 26
e
essence
Milky Glazed
GLOSSY LIP BALM
Ombretti stick
BLUR NUDE
Patch occhi
MILKY GLAZED
Primer
MILKY GLAZED
Glass Skin spray
MILKY GLAZED
Lash Princess
TUBING
Lash Princess
Deep BLACK
Water Dew
Serum BLUSH
Water Dew
Serum BRONZER
Cipria
MATTE BLUR
Cipria
LAVANDA
Juicy Bomb
Fondotinta
SILKY CUSHION
Primer & setting spray
SILKY BLUR
Serum
PRIMER
Correttori
COVERSTICK
Brow lifter
EXTREME
Mini Eyeshadow
PALETTE
Hydra kiss
LIP BALM
Juicy Matte
LIP MOUSSE
Tattoo
LIP STAIN
Heart core
LIP BALM