Why it worked
The video taps into the aspiration of students seeking opportunities in tech and entrepreneurship, leveraging the prestige of being selected for a program associated with a known institution (FNB and Johannesburg Business School).
Summary
This TikTok slideshow announces that the viewer has been selected for the next phase of the FNB App Academy, a Johannesburg Business School course in entrepreneurship and app development. It informs them to look out for an email from the University of Johannesburg for registration details and access to online classes and the UJ student portal.