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23.8Talking HeadBefore / After hookHealth
Hook
BEFORE MOVING TO KOREA
@abigailpalmr
184.3K followers · usually 25.7K views a post
Views
550.6K
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51.7K
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Why it worked
The video taps into the popular 'glow-up' trend and the aspirational aspect of moving to a culturally influential country like Korea. The visual transformation is relatable and satisfying for viewers.
Summary
The video shows a woman before and after moving to Korea, highlighting a perceived glow-up. She transitions from a black dress to a more styled outfit, suggesting a change in appearance or style influenced by her move.
Structure
- 1Woman in black dress, text 'BEFORE MOVING TO KOREA'
- 2Woman poses and adjusts hair
- 3Transition to woman in a plaid dress and shorts
- 4Text 'AFTER MOVING TO KOREA'
- 5Woman poses confidently
On-screen text
BEFORE MOVING
TO KOREA
AFTER MOVING
TO KOREA
Original caption
the korea effect #GlowUp #koreaglowup #wasian
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