Why it worked
The video taps into a niche aesthetic preference within the PC building community, contrasting the popular trend of RGB lighting with a minimalist, non-RGB style. The use of popular creators' handles and relatable "me vs. them" framing likely contributed to its shareability.
Summary
The video contrasts a desire for an RGB PC setup with a preference for a non-RGB setup. It showcases various PC setups, some with RGB lighting and others with a minimalist, dark aesthetic, implying a preference for the latter.
Product placement
NBA Finals logo (appears, does not act, removing it would not change the video)
abc logo (appears, does not act, removing it would not change the video)
YouTube TV logo (appears, does not act, removing it would not change the video)
@sav (appears, does not act, removing it would not change the video)
@Maki (appears, does not act, removing it would not change the video)
@WEZZT (appears, does not act, removing it would not change the video)
Me 😎 (appears, does not act, removing it would not change the video)
WALLHACK 3 (appears, does not act, removing it would not change the video)
@flaw (appears, does not act, removing it would not change the video)
NO RGB WINS (appears, does not act, removing it would not change the video)