Bottomless Chai

@kajalmaharajshria

519.5K followers · usually 5.9K views a post

Views

18.1K

Likes

443

Comments

13

Shares

179

SoundTikTok sound · Ride It (Kya Yehi Pyaar Hai) (Hindi Version)

Promoted product

Chai Day

Why it worked

The video captures the vibrant atmosphere and communal experience of enjoying street food and chai, appealing to viewers through sensory details and a sense of shared enjoyment.

Summary

The video showcases a lively street food scene at "Chai Day" on Problem Mkhize Road, where people are enjoying bottomless chai and other food options. It highlights the energetic atmosphere and the enjoyment of the customers, particularly children, on a Friday night.

Structure

1Pouring bottomless chai into clay cups
2Showing the busy street scene with people enjoying chai
3Cutting coconuts for drinks
4A child drinking coconut water
5People gathered outside "Food Avenue"

Original caption

@Food Avenue Chai nights every Friday night 7 to 9pm. We were driving past and saw the buzz and decided to stop and the kids just loved the excitement. We wanted to grab a bite as well but it was busy busy, so come early if you want to get a bite at Chennai Express or Copper Chimney or maybe just chill and have your Chai. We were entertained by the cutest family next to us, something different for a winter evening.

More from @kajalmaharajshria

Product placement

Chai Day (a place that serves chai) ACTS - it is the location where the video takes place and the product being consumed. Removing it would change the video's focus. Food Avenue (a place that serves food) APPEARS - it is the name of the establishment where Chai Day is located. Removing it would not change what happens in the video. Chennai Express (a place that serves food) APPEARS - it is mentioned as another food option. Removing it would not change what happens in the video. Copper Chimney (a place that serves food) APPEARS - it is mentioned as another food option. Removing it would not change what happens in the video.

Call to action

DM for MC bookings/pr/campaigns

On-screen text

Bottomless Chai 7 - 9pm Every Friday WELCOME TO Chai Day Every Friday | 7-9pm 98 Problem Mkhize Road

Transcript

My food is and I found bottomless chai at Food Avenue on 98 Problem Mkhize Road. It was such a vibe outside there were so many people on the streets and they loved the energy. And look at this. This is every Friday night. My bestie. Every Friday night. Everybody night. Come through. Bring your family, bring your friends and enjoy this incredible street. Look at this. Welcome to Chai Day. Every Friday 7 to 9pm. Look at this. 98 Problem Mkhize Road.