Why it worked
The video leverages the popular GRWM (Get Ready With Me) format and a "no-sun tan" trend, appealing to viewers seeking makeup tutorials and beauty tips. The use of a well-known brand like Natasha Denona also likely contributed to its reach.
Summary
The creator demonstrates a full face of makeup using various Natasha Denona products, including primer, foundation, concealer, setting powder, eyeshadow palette, and lip products. The video showcases the application of each product to achieve a "tan look" without sun exposure.