GRWM how I found my perfect match

@kaylee.marina

820.8K followers · usually 102.4K views a post

Views

3.1M

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5.0K

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SoundTikTok sound · original sound - kaylee.marina

Promoted product

Haus Labs Triclone Skin Tech Foundation

2 videos2 creators

Why it worked

The video effectively combines a relatable GRWM format with a demonstration of a personalized beauty consultation service, making the product discovery process seem effortless and tailored to the viewer's needs. The use of a well-known retailer like Sephora and a popular brand like Haus Labs adds to its appeal and trustworthiness.

Summary

The creator shares a GRWM (Get Ready With Me) routine, explaining how she found her perfect foundation and concealer match at Sephora. She highlights the use of a beauty scan technology to assess her skin and receive personalized recommendations from a Sephora beauty advisor.

Structure

1Introduction and personal needs for makeup
2Visiting Sephora for a beauty scan
3Receiving a personalized product match
4

Original caption

GRWM: how I found my perfect match ✨ #ad the Haus Labs Triclone Skin Tech Foundation and Concealer - only at Sephora! #grwm #foundation #hauslabs #sephoraxhauslabs @Haus Labs @Sephora

More from @kaylee.marina

Product placement

Haus Labs Triclone Skin Tech Foundation (ACTS - used to apply makeup, visible result on skin, creator says it helps blur skin without looking cakey, it is the product being matched and recommended; removing it would change the video's purpose) - removing it would change the video's purpose. Haus Labs Triclone Skin Tech Concealer (ACTS - used to apply makeup, visible result on skin, creator says it helps blur skin without looking cakey, it is the product being matched and recommended; removing it would change the video's purpose) - removing it would change the video's purpose. Sephora (APPEARS - store where product is purchased, not operated or used to create content; removing it would not change what happens in the video) - removing it would not change what happens in the video.

Call to action

Head to Sephora to find your perfect Haus Labs match!

On-screen text

GRWM how I found my perfect match Haus Labs Triclone Skin Tech Foundation 300 Medium Haus Labs Triclone Skin Tech Concealer 30 Medium Peach Head to Sephora to find your perfect Haus Labs match!

Transcript

GRWM how I found my perfect match Get ready with me while I tell you about how I found my perfect match. I knew from the beginning I wanted something that was going to last, but also be effortless and comfortable. And I needed something that was going to blur my skin without making it look cakey. So I went to the one place I knew that could help me find my match. I went straight to my local Sephora and their beauty advisors used beauty scan on me. This technology helps them assess my skin and find the perfect match. After the Sephora beauty advisor assessed my skin, I told her the exact qualities I was looking for and she matched me with the Haus Labs Triclone Skin Tech Foundation 300 Medium Haus Labs Triclone Skin Tech Concealer 30 Medium Peach and concealer. And that's the story of how I found my perfect match. Head to Sephora today to find your perfect Haus Labs match!