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@tailopez
1.1M followers · usually 3.4K views a post
Views
42.6K
Likes
766
Comments
21
Shares
160
Why it worked
The video likely worked by using a shocking and controversial topic (downer cows) to grab attention, juxtaposed with a universally recognized brand (McDonald's) to create intrigue and discussion.
Summary
The video discusses the practice of using "downer cows" in modern farming systems, particularly in New Zealand, and how these cows are treated. It touches upon the conditions that lead to cows becoming "downers" and the methods used to deal with them, contrasting this with the consumption of McDonald's products.
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Transcript, structure and on-screen text
5 beats, a 96-word transcript and 27 lines of on-screen text — the parts you need to write your own version.
Original caption
McDonalds use downer cows.
More from @tailopez
More breakout videos from this creator.
