THIS MARKETING CAMPAIGN SHOULD HAVE BEEN ILLEGAL

@roiinmarketing

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McDonald's Appseen in 15 videos →

Why it worked

The campaign generated significant buzz and discussion due to its controversial nature, leveraging real customer reactions to create authentic-seeming advertisements that boosted delivery orders.

Summary

McDonald's ran a controversial marketing campaign in Colombia where they secretly photographed customers receiving their food and used these candid photos on billboards. This campaign reportedly led to a 20% increase in McDonald's delivery orders.

Structure

1Introduction to the controversial campaign
2Explanation of how the photos were taken
3The resulting billboards and their content
4The campaign's impact on delivery orders
5Public reaction and debate

Product placement

McDonald's: ACTS - it is the brand whose marketing campaign is being discussed and analyzed. Removing it would change the video's subject. It is the subject of the video. McDelivery: ACTS - it is the service being promoted by McDonald's. Removing it would change the video's subject. It is the subject of the video.

Original caption

McDonald’s secretly photographed its own customers and put them on billboards. 😳 Would you be ok with this?

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Call to action

What's your opinion? Let me know and follow for more marketing breakdowns like this.

On-screen text

THIS MARKETING CAMPAIGN SHOULD HAVE BEEN ILLEGAL ARE MARKETING ILLEGAL MCDONALD'S PHOTOGRAPHED CUSTOMERS PUT THEM BILLBOARDS. WHAT HAPPENED COLOMBIA. WANTED DELIVERY. OF PHOTOS, THEY HUMAN REACTIONS. SIMPLE. A TINY INSIDE MCDONALD'S DRIVER CUSTOMER'S FOOD, SNAPPED PHOTO FACE THE PART CRAZY. CANDID, BLURRY REAL MID SMILE DOOR ACTUAL BILLBOARDS. WITH THE TIME; DELIVERY THE PHOTO, CAMPAIGN, DELIVERY OVER 20%. INTERNET SOMETIMES WHETHER OR IF WHAT'S ME KNOW FOLLOW MARKETING THIS.

Transcript

Some people were saying that this marketing stunt should be illegal. Because McDonald's secretly photographed their own customers and put them on billboards. Here's what happened. In Colombia, McDonald's wanted to promote its delivery. But instead of glossy food photos, they wanted real human reactions. Simple. Just by placing cameras inside the cap of every McDonald's delivery driver. When the delivery driver handed over the customer's food, the cap snapped a photo of the customer's face as they got it. Here's the part that's crazy. Those candid, slightly blurry, real people, mid-smile at their door, became the actual billboards. With the time, and even the delivery driver who took the photo. During the campaign, McDonald's delivery grew by over 20%. People on the internet are wondering whether it was staged or if it wasn't. What's your opinion? Let me know and follow for more marketing breakdowns like this. The people that appeared in this campaign signed a released to be part of it.