WTF are we putting on our skin 💀

@zawinamorocco

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Zawina Moroccozawinamorocco.com

Unveil your skin’s natural radiance with Zawina. Rooted in true Moroccan heritage, our luxurious collection uses premium farm-sourced ingredients for complete full-body renewal. Experience powerful, time-tested formulas designed to help with many common skincare issues with centuries-old effective skincare routines.

9 videos

Why it worked

The video uses a provocative hook to grab attention and then pivots to showcasing aesthetically pleasing, natural products that appeal to a wellness-conscious audience. The contrast between industrial production and traditional methods creates intrigue.

Summary

The video contrasts mass-produced soap with traditional Moroccan skincare ingredients. It showcases the process of making soap and then displays various natural ingredients and products from Zawina Morocco, implying a preference for the latter.

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Transcript, structure and on-screen text

4 beats and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

I don't know who needs to hear this... but not every soap is created equal. You can buy a soap that's full of ingredients you can't pronounce... Or you can use a soap that's literally made from olive oil and has been used in Morocco for generations 🌱