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@rulechange

14.8K followers · usually 12.9K views a post

Views

241.5K

Likes

6.5K

Comments

1.2K

Shares

8.0K

SoundTikTok sound · original sound - julieaytman

View velocity

+13.6K views over 20.3d · ~668/day · 8 observations

Promoted product

Paneer Koliwada

Why it worked

The video uses a relatable narrative about having a 'best friend' to frame the cooking process, making it engaging and shareable. The quick cuts and visual appeal of the food also contribute to its watchability.

Summary

The video demonstrates the preparation of two dishes: first, a noodle-filled pastry that is deep-fried, and second, Paneer Koliwada, which involves coating paneer cubes in a spice mix and frying them. The creator uses Pushp brand chili powder and chat masala during the preparation.

Structure

1Cutting dough and filling with noodles
2Folding and sealing the pastry
3Deep frying the pastries
4Preparing Paneer Koliwada with spices
5Deep frying the paneer
6Seasoning the Paneer Koliwada

Product placement

PUSH P BRAND CHILI POWDER (Patna Quality) Coarse Ground: ACTS - used as an ingredient in cooking. Removing it would change the dish. PUSH P BRAND CHAT MASALA: ACTS - used as a seasoning. Removing it would change the dish.

Original caption

#fyp #viral #foryoupage

More from @rulechange

On-screen text

LIKE ONE LIKE EVERYONE IT'S EVERYONE LIKE ONE CALL BORED FRIEND NEWS OVER YOU DELILAH YOUR ANYWAYS OUT

Transcript

I feel like everyone has that one friend that they like just a little more than everyone else. It's not a matter of heating everyone. It's just like, you have that one friend. That you want to call first thing when you're bored. That one friend that's always over. And that's you. Delilah. Your anyways. Out.