Day two, in our new build: Our first delivery

@cxurtniehome_

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SoundTikTok sound · original sound - fertynelinn

Promoted product

Smeg kitchen appliances

Why it worked

The video taps into the relatable excitement of moving into a new home and the joy of unboxing desired items. The aesthetic appeal of the Smeg appliances and the clean, aspirational setting likely contributed to its engagement.

Summary

The video shows a woman unboxing several Smeg kitchen appliances, including a kettle, toaster, and coffee machine, in her new home. The unboxing is presented as a milestone in making the house feel like a home.

Structure

1Unboxing a large box in a new kitchen
2Placing Smeg-branded boxes on the counter
3Unboxing a Smeg kettle
4Placing the kettle on the counter
5Unboxing a Smeg toaster

Original caption

Day 2 in our new build… and our very first delivery has arrived. 🏡📦 Opening the door to find my dream Smeg collection waiting for us felt like such a pinch-me moment. 🥹✨ The toaster, kettle and coffee machine have officially moved in before most of our furniture! It’s funny how the little milestones make a house start to feel like home. Here’s to many morning coffees, late-night teas, and making memories in our new kitchen. 🤍 A dream come true. ☕️✨ Happy Monday, Love Courtnie #NewBuildJourney #NewHome #FirstDelivery #smegunboxing #smeg

More from @cxurtniehome_

Product placement

Smeg: ACTS - Its products (kettle, toaster, coffee machine) are unboxed and placed on the counter. Removing them would change what happens in the video. Smeg: APPEARS - Its logo is on the boxes and products. Removing it would not change what happens in the video.