Why it worked
The video taps into the popular 'unboxing' and 'home decor' trends, showcasing a visually appealing product in a relatable home setting. The creator's enthusiasm and the aesthetic appeal of the dinnerware likely resonated with viewers interested in home styling.
Product placement
F&F HOME Mabel 12 Piece Dinner Set: ACTS - its interface is operated (unboxing and arranging), it generates a visible result (displaying the dinner set), someone says what it does for them (creator is searching for and found a dinner set that fits the style of their new home, they are obsessed with it, and it's a finishing touch that makes a house feel like home). Removing it would change what happens in the video. Tesco: APPEARS - a brand name on the product packaging. Removing it would not change what happens in the video.