"No mak

@adrianabernardii

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SoundTikTok sound · original sound - adrianabernardii

Promoted product

Typology Paris

2 videos2 creators

Why it worked

The video effectively uses a "no makeup" aesthetic to showcase lightweight, skin-benefiting products, appealing to viewers seeking natural coverage and skincare benefits. The creator's relatable commentary about acne and confidence, combined with clear demonstrations of product application and results, creates an authentic and trustworthy recommendation.

Summary

The creator demonstrates a "no makeup" routine for acne-prone skin using several products from Typology Paris. She applies a tinted serum, rose glow drops, and tinted concealer to even out her skin tone and conceal redness, followed by a lip oil for moisture and color. The video highlights the natural finish and skin-benefiting ingredients of the products.

Structure

1Introduction and problem statement (acne-prone skin, "no makeup" look)
2Application of tinted serum for evening skin tone
3Application of rose glow drops for shimmer
4

Original caption

Y’all know we keep it real simple around here and this routine is EXACTLY what we love! Which product was your fav? 👀 @Typology Paris #typologyparispartner #nomakeup #tintedserum #naturalmakeup #lightmakeup

More from @adrianabernardii

Product placement

Typology Paris (brand): appears as a watermark and on product packaging. Removing it would not change what happens in the video. Typology Paris Tinted Serum T10 Type 2 Light (product): acts, its interface is operated (applied to face), it generates a visible result (evened skin tone). Removing it would change what happens in the video. Typology Paris RoseGlow Drops T35 (product): acts, its interface is operated (applied to face), it generates a visible result (shimmer/glow). Removing it would change what happens in the video. Typology Paris Tinted Concealer T20 Type 2 (product): acts, its interface is operated (applied to face), it generates a visible result (conceals redness). Removing it would change what happens in the video. Typology Paris Tinted Concealer T20 Type 1 (product): acts, its interface is operated (applied to face), it generates a visible result (depuffs under eyes). Removing it would change what happens in the video. Typology Paris Moisturizing Lip Oil T40 Powder Pink (product): acts, its interface is operated (applied to lips), it generates a visible result (moisturized lips with color). Removing it would change what happens in the video.

On-screen text

Transcript

Girl you couldn't tell I had anything on my face until I showed you this side. Hiii. Y'all know I don't like to have a lot of stuff on my face, but sometimes I do want to even out the scars a little. So I got this tinted serum from Typology, tinted serum T10 type 2 light. Ah, look at her. The match is crazy. It has vitamin C, squalene and aloe, which are all super good for my skin. This is giving skin. Do you see that? It's not like a foundation, but it just gives a little bit of coverage. My skin is a lot more even. Purrr. Of shimmer with these rose glow drops, rose glow drops T35. These have vitamin E and apricot extract. Just a little bit of something something. Oh, that's stunning. Wow, I look so much more awake. Girl, you couldn't even tell me I got five hours of sleep last night. I'm gonna hit these red marks with a little bit of concealer, tinted concealer T20 type 2, just a wee bit. This has niacinamide and caffeine to help calm down the redness a teensy bit. I have this lighter shade under eyes with tinted concealer T20 type 1 to depuff me a little bit. Tap tap tap. Boom. My lips are looking a teensy bit crusty, so we're gonna go in with the lip oil. I don't know which one I wanna go in with. Let's go with powder pink, moisturizing lip oil T40 powder pink. I love a natural lip color. It has squalene and jojoba oil in it, so pucker up. This is the final look. What we thinking? It's giving like, she has acne and she knows it. She's not ashamed of it though. Like she does a little one too, but she's not trying to hide anything. Just enhancing a little bit. Okay, ciao.