Can't be copied👀

@peytonxblack

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SoundTikTok sound · original sound - peytonxblack

Promoted product

Typology Paris

2 videos2 creators

Why it worked

The video effectively highlights the dual functionality of the products as both makeup and skincare, appealing to viewers interested in multi-tasking beauty products. The creator's genuine enthusiasm and demonstration of the products' results contribute to its effectiveness.

Summary

The creator demonstrates several makeup products from the brand Typology Paris, highlighting their dual function as both makeup and skincare. She applies a skin tint, concealer, and a lip/cheek tint, emphasizing the coverage, glow, and skincare benefits of each product.

Structure

1Introduction and praise for Typology Paris
2Application of skin tint
3Application of concealer
4Application of lip and cheek tint

Original caption

No one does it like @Typology Paris does🫶🏻 #typologyparispartner #skincare #skincaremakeup #frenchskincare

More from @peytonxblack

Product placement

Typology Paris (brand) - skincare and makeup products are applied to the face. The products ACT, as they are used to create a visible result (makeup application, skin coverage, glow). Removing the brand name would change what happens in the video. Typology Paris (brand) - skincare and makeup products are applied to the face. The products ACT, as they are used to create a visible result (makeup application, skin coverage, glow). Removing the brand name would change what happens in the video.

On-screen text

Can't be copied👀

Transcript

No matter how many skin tint skincare brands, makeup brands I've tried. There is one that I'm always gonna come back to because no brand has truly been able to replicate it. And that's Typology. When I tell you Typology has been a staple for a year now. I'm gonna start off by using their skin tint. One of the main reasons why is because all of their makeup products are also skincare products. So for example, their skin tint I'm using shade two, by the way, also has vitamin C and aloe vera in it. So not only am I gonna get coverage, but it's taking care of my skin too. The insane coverage that you get with such little product. Look at that. It covers well, also makes your skin look glowy, doesn't feel cakey or heavy on your skin. Next product is their concealer. I actually have pretty dark under eyes and this has caffeine in it, which helps brighten and look more awake. This is the shade fair and you can use this as a spot corrector, you can use this under your eye. Look how much brighter my eye looks with just that. It looks so glowy and natural. My skin looks right now. So I'm not gonna add too much. I'm gonna add a little bit of color to my lips and cheek. This is also the shade glazed chestnut. I'm gonna take a little bit and place it on my lips and cheeks. The lip oil has squalene and vitamin E in it. You're kidding. Nobody does it like Typology does it. And you can see why.