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58.3Silent UGCProblem Callout hookHealth
Hook
<<Your hair is dry and damaged>>
@marusya_bochikalova
18.9K followers · usually 11.5K views a post
Views
647.4K
Likes
33.6K
Comments
128
Shares
541
Why it worked
The video likely performed well due to the relatable problem of dry and damaged hair, followed by a satisfying visual transformation into voluminous curls, appealing to a common desire for hair improvement.
Summary
The video shows a person with very dry and damaged hair, then transitions to them styling their hair into voluminous curls. The on-screen text acknowledges the initial hair condition and then poses a rhetorical question, implying a transformation is about to occur.
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Transcript, structure and on-screen text
4 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
#damagedhair #healthyhair #glasshair #hairtransformation #hairtok
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