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5.0Talking HeadContrarian hookLifestyle
Hook
Them: Don't get a perm, It'll ruin your hair
@aubreeitsfine
4.0K followers · usually 657 views a post
Views
3.4K
Likes
159
Comments
14
Shares
4
Why it worked
The video leverages a common beauty concern and provides a satisfying visual transformation, directly contradicting the initial statement. The "Okay" text serves as a subtle, confident affirmation of the positive outcome.
Summary
The video starts with text overlay stating "Them: Don't get a perm, It'll ruin your hair." It then shows the creator with their hair in perm rods, followed by a reveal of their now curly hair, with the text "Okay" appearing on screen.
Structure
- 1Introduction of the common fear about perms.
- 2The creator undergoes the perming process.
- 3The final result of the perm is revealed.
On-screen text
Them: Don't get a perm,
It'll ruin your hair
Okay
Original caption
💅🏻 best thing I’ve done #perm #curlsroutine #curlyhair
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