That moment you realize over 5.8 billion people have never used AI...

@marcinteodoru

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SoundTikTok sound · Squid Game (Let's Play)

Why it worked

The video leverages a surprising and widely relatable statistic about AI adoption to spark curiosity and debate, encouraging engagement in the comments section.

Summary

The video presents a graphic showing that a vast majority of the world's population has never used AI. The creator overlays themselves onto the graphic, pointing and making a statement about the comments section likely becoming a debate.

Structure

1Introduction of the statistic about AI adoption
2Creator overlays themselves onto the graphic
3Creator points and makes a statement about the comments
4Video ends

Call to action

Comment AI if you’re building.

On-screen text

EACH DOT IS ~3.2 MILLION PEOPLE 2,500 dots = 8.1 billion people Colors show each person's highest level of AI adoption June 2026 Never used AI -5.8B (72%) Uses AI occasionally -2.1B (26%) Pays for AI -50M (0.6%) Builds AI systems/agents -5-10M (0.1%) THE COMMENTS ARE GOING TO BE A WAR 😂