@1andonlysheena — 1,801x breakout

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3 YEARS LATER... WHO REMEMBERS THIS MAN?! 👀🧢

@1andonlysheena

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Why it worked

The video taps into nostalgia and a specific viral moment, creating intrigue and encouraging engagement through a call to action that references the event's context.

Summary

The creator encounters a man who went viral three years prior for a "hat toss" incident at the Montgomery Riverfront. She expresses her excitement at finding him and highlights the moment as "Black History."

Structure

1Introduction of the "Hat Toss Guy" 3 years later
2Creator expresses excitement at finding him
3Identification of the event as "Black History"
4Recollection of the "Hat Toss"
5Call to action to comment "Brawl"

Call to action

FOLLOW ME.. COMMENT "BRAWL" IN HONOR OF HIM!

On-screen text

3 YEARS LATER... WHO REMEMBERS THIS MAN?! 👀🧢 THIS IS WHAT "WAIT... is THAT the Hat Toss Guy?! 👀🎩" THIS IS WHAT I CAME DOWN HERE TO SEE. "WAIT... is THAT the Hat Toss Guy?! 👀🎩" I COULDN'T BELIEVE I FOUND HIM 😂 THIS. THIS IS WHO I CAME TO SEE. "WAIT... is THAT the Hat Toss Guy?! 👀🎩" Montgomery Riverfront August 5, 2023" THIS IS BLACK HISTORY "WAIT... is THAT the Hat Toss Guy?! 👀🎩" THIS IS BLACK HISTORY RIGHT HERE IF YOU KNOW... YOU KNOW. 🧢😂 "WAIT... is THAT the Hat Toss Guy?! 👀🎩" THE HAT TOSS 😭🧢 FOLLOW ME.. COMMENT "BRAWL" IN HONOR OF HIM! "WAIT... is THAT the Hat Toss Guy?! 👀🎩"

Original caption

3 YEARS LATER and this moment STILL takes me out! 😂🧢 I went looking for one of the faces from the Montgomery Riverfront moment and actually found him. When I said “THIS is who I came to see,” I meant it! 😂 Who recognized him BEFORE I said anything? 👀 #MontgomeryRiverfront #MontgomeryBrawl #MontgomeryAlabama #BlackHistory #August5