sweet summer skin with @Sol de Janeiro’s iconic brazilian bum bum cream

@farisaic

144.6K followers · usually 26.8K views a post

Views

284.3K

Likes

657

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10

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13

SoundTikTok sound · original sound - farisaic

Promoted product

Brazilian Bum Bum Cream

Why it worked

The video effectively combines a popular, desirable product with a relatable creator who highlights its sensory appeal (scent) and functional benefits (ingredients, texture) in a concise and engaging manner, making it highly shareable and aspirational.

Summary

The creator reviews Sol de Janeiro's Brazilian Bum Bum Cream, highlighting its scent and skin-benefiting ingredients like guarana, caffeine, squalane, and plant oils. She emphasizes its quick absorption and non-sticky finish, making it ideal for summer skin.

Structure

1Introduction to the product and its appeal
2Discussion of key ingredients and their benefits
3Application and texture description
4Highlighting the scent profile
5Concluding with its suitability for summer

Original caption

sweet summer skin with @Sol de Janeiro’s iconic brazilian bum bum cream #soldejaneiro #bumbumcream #bodycareroutine #summerskin #summerfragrances

More from @farisaic

Product placement

Sol de Janeiro (brand): Appears as a logo on the product packaging. Removing it would not change what happens in the video. Brazilian Bum Bum Cream (product): Acts as the subject of the video. The creator demonstrates its use and discusses its benefits and ingredients. Removing it would fundamentally change the video's content and purpose.

On-screen text

be softest delicious well friend reason just actually like and tighten skin ingredients squalane plant nourish hydrate get course smells caramel and pistachio vanilla it's best love cream really skin sticky leaves nice which perfect prep

Transcript

you want to be told you have the softest skin and you smell like the softest skin and you smell like a delicious dessert. Well, Sol de Janeiro's Bum Bum Cream will be your best friend this summer. It's iconic for a reason, okay? And not just because of the scent. It actually has ingredients like guarana extract and caffeine to tighten and firm the skin. But it also has ingredients like squalane, plant oils to nourish, soften, and hydrate the skin. Let's get, of course, the scent. It smells like salted caramel, pistachio, and vanilla. It's just the best. I love that even though it's a cream, it really absorbs quickly into the skin and it doesn't leave sticky. It leaves a nice, which is perfect prep.