#AD Those of you who are already pushing Autumn, kindly leave me out of it 😌

@abbimae_

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SoundTikTok sound · original sound - abbimae_

Promoted product

Sol de Janeiro Cheirosa 62

Shop the original Sol de Janeiro hair and body fragrance spray. This vanilla perfume mist features notes of salted caramel and pistachio.

Why it worked

The creator leverages a common seasonal transition (summer to autumn) to create relatable content about extending summer feelings. By showcasing popular, aesthetically pleasing products with a strong sensory appeal (scent), she taps into a desire for escapism and self-care, making the promotion feel organic and aspirational.

Summary

The creator shares her favorite summer scents, Sol de Janeiro Cheirosa 62 perfume mist and Brazilian Bum Bum Cream, to help maintain a summer feeling despite the changing season. She applies the cream to her skin and layers it with the mist, describing the scent as "literally summer."

Structure

1Introduction and rejection of autumn
2Introduction of summer scents
3Application of Brazilian Bum Bum Cream
4

Original caption

#AD Those of you who are already pushing Autumn, kindly leave me out of it 😌 I’ll be keeping the summer spirit alive through my fav summer scent @Sol de Janeiro Cheirosa 62 🌞 #summerscent #cheirosa62 #soldejaneiro

More from @abbimae_

Product placement

Sol de Janeiro Cheirosa 62 (perfume mist) ACTS - it is sprayed on the skin to provide a scent that the creator associates with summer. Removing it would change the video's focus. Sol de Janeiro Brazilian Bum Bum Cream (body cream) ACTS - it is applied to the skin to moisturize and help retain a summer tan. Removing it would change the video's focus.

On-screen text

hair•skincare•beauty

Transcript

Those of you who are already pushing Autumn, kindly leave me out of it 😌 I’ll be keeping the summer spirit alive through my fav summer scent @Sol de Janeiro Cheirosa 62 🌞 #summerscent #cheirosa62 #soldejaneiro I'm not ready to let summer go in the middle of September, okay? And my biggest hack for keeping summer alive is continuing using my summer scents. I think smells like summer to me more than Sol de Janeiro 62. I use the Bum Bum Cream, which is hydrating to hold onto the last of my summer tan. Layered with the perfume mist, salty caramel, vanilla, pistachio, literally summer in a scent. Do all the rest of TikTok is lighting pumpkin spice candles. I'll be over here smelling like summer and joy and happiness and love and light.