Since back-to-school season is around the corner

@alyssadarland

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83.7K

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278

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SoundTikTok sound · original sound - alyssadarland

Promoted product

Timberland boots

8 videos5 creators

Why it worked

The video taps into the popular 'outfit ideas' and 'back-to-school' trends, offering practical styling advice for a well-known and versatile product. The creator's relatable presentation and clear demonstration of different looks make the content engaging and shareable.

Summary

The creator showcases three different outfits styled with Timberland boots, suitable for various occasions like going to class, hanging out with friends, and studying. The video highlights the comfort and style of the boots as a back-to-school essential.

Structure

1Introduction and showing the Timberland box
2Outfit 1: Going to class
3Outfit 2: Hanging out with friends
4Outfit 3: Studying
5

Original caption

back-to-school Timbs outfit ideas!! @Timberland #timberland #backtoschooloutfit

More from @alyssadarland

Product placement

Timberland boots: These are boots that the creator styles in three different outfits. The creator states they are comfortable and stylish, and suitable for college. The Timberland logo appears on the box and on the boots themselves. The boots ACT, as they are the focus of the video and are demonstrated as a fashion item. Removing the name would change what happens in the video. Timberland: This is the brand of the boots. It merely APPEARS as a logo on the box and boots. Removing it would not change what happens in the video.

Call to action

shop Timberland for all your back to school necessities

On-screen text

OUTFIT #1: 🍎📚 going to class OUTFIT #2: ☕️🍽️ hanging out with friends OUTFIT #3: 🎒💻 studying

Transcript

Since back-to-school season is around the corner, here are some different ways I would style my Timberland boots. And for this first outfit, I feel like this would be super cute for just walking around campus, going to classes. Something cute but simple. Okay, this outfit, I imagine for when you're going out for dinner with your friends, going to get coffee, walking around town, like off campus. Something cute and stylish, but obviously still comfortable. And this outfit, I imagine I would wear when I'm going to study somewhere, or just want to be super comfy. Timberland also has backpacks, so of course, this would come with me. Timberland boots are so comfy and also so stylish, and I think they are the perfect back to school essential. They can fit with so many different occasions, and that's why I think they are the perfect shoe for college. Definitely make sure to go shop Timberland for all your back to school necessities.