Why it worked
The video likely performed well due to its visual demonstration of a novel product (compressed towels) in an unexpected setting (by the water), combined with clear on-screen text explaining its properties and a relatable use case for travel.
Summary
The video shows three people by a body of water. One person is holding a compressed towel and demonstrates how it expands when wet, highlighting its absorbency and size after expansion. The other two people observe the demonstration.