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He guarantees every app he builds will succeed. And so far, he hasn’t been wrong. Mike is a bootstrapped founder from Australia running 5 SaaS apps that together do $200K MRR Curator.io, Thrill.co, Juno.co, Fluke.co, and Smile.co. No VC. No AI hype. No “next big thing.” Just a brutally repeatable 10-step playbook he runs to the letter every single time. His rules: > Only pick ideas that have already been done (so you know people want them) > Always start with 4 co-founders, split equally 25/25/25/25 (kills founder fallout) > Never give an account away for free - if they pay, they will use it → Sell a lifetime deal for $59-$100 and raise ~$100k before launch (Thrill raised $30k from one private LTD alone) → Launch on AppSumo for the second LTD wave → Write content from day one landing pages, blog posts, “alternative to” pages - so Google + ChatGPT start indexing you early → Close LTDs forever, then mobilize those buyers to leave Trustpilot + G2 reviews → Grow to $10K MRR before any founder takes a salary What he refuses to build: anything AI-dependent. “It puts you at massive risk” relying on an API you don’t control. His goal: $1M MRR in 5 years, smallest team possible, zero outside capital. The takeaway: boring, copied, paid-for ideas beat shiny ones. Every time.