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3.9Talking HeadSocial Proof hookLifestyle
Hook
One of the top rated sandwich shops in San Francisco, as ranked by Beli members.
@beli_eats
472.2K followers · usually 23.3K views a post
Views
83.9K
Likes
3.9K
Comments
13
Shares
638
Why it worked
The video leverages the inherent appeal of a well-made sandwich and the authority of a curated list from the Beli app to create a compelling, albeit brief, promotional piece.
Summary
The video showcases a highly-rated sandwich from Deli Board in San Francisco, presented as a top pick from the Beli app's rankings. The sandwich is unwrapped and revealed to be a substantial, layered creation.
Structure
- 1Holding a paper bag
- 2Unwrapping the sandwich
- 3Revealing the sandwich
- 4Showing the sandwich layers
Product placement
Beli app: ACTS - it is used to find and rank sandwich shops, and the creator uses it to show the top 10 list. Removing it would change the video's premise. Beli app: APPEARS - it is mentioned in the caption and creator bio. Removing it would not change what happens in the video.
Original caption
One of the top rated sandwich shops in San Francisco, as ranked by Beli members. See the full top 10 SF sandwich list on the Beli app 📍 Deli Board (SoMa) #delisandwich #sfeats #sandwichshop #sffood #sandwiches
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