seriously can't keep me away from new asics...

@rubytuesdaynichols

17.6K followers · usually 2.4K views a post

Views

44.0K

Likes

3.0K

Comments

5

Shares

729

SoundTikTok sound · FM'92

Promoted product

Asics

14 videos6 creators

Why it worked

The video taps into the strong brand loyalty and aesthetic appeal of ASICS sneakers, leveraging a common creator practice of sharing shopping finds and linking products for followers.

Summary

The creator shows off new ASICS sneakers they purchased from HypeDC. They express their love for the brand and mention they will link the specific style on their LTK.

Structure

1Showing new ASICS sneakers
2Expressing love for the brand
3Mentioning the retailer
4Stating they will link the product on LTK

Product placement

ASICS (brand): APPEARS - a logo on the shoes. Removing it would not change what happens in the video. HypeDC (retailer): APPEARS - a store name mentioned in the caption. Removing it would not change what happens in the video. LTK (link aggregator): APPEARS - a link aggregator mentioned in the caption. Removing it would not change what happens in the video.