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275Talking HeadSocial Proof hookEcommerce
Hook
Hey guys, TikTok shop have another pair of your faves now available at discounted price while stocks last.
@shanicesellsit
1.5K followers · usually 1.5K views a post
Views
397.9K
Likes
908
Comments
0
Shares
50
Promoted product
Asics trainers
Why it worked
The video uses a sense of urgency by mentioning limited stock and potential sell-out, combined with a clear, direct call to action using the platform's native shopping feature.
Summary
The creator showcases a pair of Asics trainers available for purchase through the TikTok Shop. She highlights the available sizes and encourages viewers to buy them quickly before they sell out.
Structure
- 1Introduction of discounted trainers
- 2Mention of color and size availability
- 3Call to action to use the yellow basket
Product placement
(a) TikTok Shop: ACTS — the creator directs the viewer to the yellow basket interface to purchase the shoes. Removing it would change the video as it is the platform facilitating the sale. (b) Asics: APPEARS — the brand name is visible on the shoes. Removing it would change the video as it identifies the product being sold.
Call to action
tap the yellow basket and grab it now
On-screen text
Hey guys, TikTok shop have another pair of your faves now available at discounted price while stocks last. These are available in a range of colors which I've linked below. They come in sizes 3 to 11, obviously depending on availability. If I was you, I'd tap the yellow basket and grab it now, guaranteed to sell out.
Original caption
Grab them quick 🫶🏽#creatorsearchinsights #OOTD #dealdrops #asics #mumsoftiktok
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