SHOWER WASH THAT BOOSTS YOUR MOOD!! 😌✨

@cissyjoness

571.0K followers · usually 43.1K views a post

Views

6.6M

Likes

28.2K

Comments

211

Shares

810

SoundTikTok sound · original sound - cissyjoness

View velocity

+5.7M views over 25.7d · ~221.7K/day · 10 observations

Promoted product

Dove Body + Mind Shower Wash

Why it worked

The video leverages a trending product on-trend product that is being widely discussed on TikTok, tapping into the platform's user-generated content and recommendation culture. The creator's personal endorsement and focus on mood-boosting benefits align with common wellness trends.

Summary

The creator is in a store, showing a Dove Body + Mind shower wash that she claims boosts mood and helps with stress. She picks out a coconut milk scented one, having previously used a lavender and oat milk version, and mentions a pink orange fruit scent is also available.

Structure

1Introduction to mood-boosting shower wash
2Showing previous purchase (lavender/oat milk)
3Selecting new scent (coconut milk)
4Mentioning other available scents
5

Original caption

DREAMY SHOWER WASH 🥹 which is all over TikTok!! Coconut milk scent 🥹🥥🌴 unreal!! @dove.uki #DoveShowerOnStressOff #dove #superdrug #shoppingday #shopwithme

More from @cissyjoness

Product placement

Dove (brand): Appears as a logo on the product packaging. Removing it would not change what happens in the video. Dove Body + Mind Shower Wash (product): Acts - The creator picks up and shows the product, discusses its scent, and implies it boosts mood. Removing it would change what happens in the video.

On-screen text

SHOWER WASH THAT BOOSTS YOUR MOOD!! 😌✨

Transcript

This shower wash I've seen all over TikTok what helps me with my mood. I got the lavender and oat milk one last time and I'm gonna get the coconut milk one this time. That one smells unreal as well. Pink orange fruit scent as well. Anything to keep my stress levels down. I'm literally just getting this year again.