Product placement
Walgreens: (a) ACTS — the store where the shopping challenge takes place, its interface/aisles are operated, and its coupons are used to reduce the price. Removing it would change the video as it is the setting and the source of the savings. Dove: (a) ACTS — the specific brand of products being purchased and demonstrated in the shower upgrade. Removing it would change the video as it is the subject of the shopping challenge.