You know how lip stains look amazing for the first few minutes

@monicaneeman

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SoundTikTok sound · Groovy Chill Party

Promoted product

Colourette Jelly Kiss

Why it worked

The video effectively addresses a common pain point with lip stains (settling into lip lines) and offers a solution with a visually appealing product demonstration. The creator's genuine enthusiasm and clear explanations of the product's benefits, combined with the swatches, make it highly relatable and persuasive.

Summary

The creator reviews the Colourette Jelly Kiss lip gloss, highlighting its transfer-resistant and non-settling formula. She demonstrates various shades on her arm and lips, noting its lightweight, glossy finish and ability to cover hyperpigmentation.

Structure

1Introduction to lip stains and their common issues
2Demonstration of the Colourette Jelly Kiss formula
3Testing transfer resistance
4Application and review of the formula's benefits
5

Original caption

I kept waiting for it to settle into my lip lines. It didn’t. @Colourette Cosmetics #Colourette #JellyKiss

More from @monicaneeman

Product placement

Colourette Cosmetics (ACTS - the brand of the lip gloss being demonstrated and reviewed; removing it would change what happens in the video) Colourette Jelly Kiss (ACTS - the specific product line being demonstrated and reviewed; removing it would change what happens in the video)

Call to action

which one would you wear?

On-screen text

how amazing minutes they're lip exactly to jelly it is! formula it's gives to hyperpigmentation lips my so yuzu off light peach now this it's settling lip lines how it feel gonna liner added 8 new shades lineup scramble new yuzu new lychee new nata chia new chia hopsi and churro melty juju cider sizzle zing fling is this is the one I'd you out you can try sizzle shade shades reformulatted fresh which people love transfer though which get my which lipsticks do pet peeve how your this is this is worth checking out which one would you wear?

Transcript

You know how lip stains look amazing for the first few minutes and then suddenly they're lip exactly to jelly it is! formula it's gives to hyperpigmentation lips my so yuzu off light peach now this it's settling lip lines how it feel gonna liner added 8 new shades lineup scramble new yuzu new lychee new nata chia new chia hopsi and churro melty juju cider sizzle zing fling is this is the one I'd you out you can try sizzle shade shades reformulatted fresh which people love transfer though which get my which lipsticks do pet peeve how your this is this is worth checking out which one would you wear?

Sariwa 101.😌 #buwanngwika #makeupreviewph #makeuprecommendations