I'd like to think I know a thing or two about a good lip stain.

@sabsaysalot

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Promoted product

COVERGIRL Outlast Lipstain

Face and eye makeup, lipstick, makeup tools and pro tips. Check out our COVERGIRL Collections including TruBlend, Outlast, Blast and more.

Why it worked

The creator uses a relatable 'day-in-the-life' vlog format to provide authentic, time-stamped proof of the product's performance, making the advertisement feel like genuine content.

Summary

The creator performs a 12-hour wear test on the Covergirl Outlast Lipstain to prove its longevity through eating, meetings, and napping. She concludes the video by recommending the product and noting its availability at Walmart.

Structure

1Introduction and claim of product longevity
2Application of the lip stain
3Periodic check-ins throughout the day
4Final 12-hour review
5

Original caption

YES my @COVERGIRL outlast lipstains DO last all day, and here’s the proof!! @Walmart Canada #lipstain #lipcombo #affordablemakeup #covergirl #covergirlpartner

More from @sabsaysalot

Product placement

COVERGIRL Outlast Lipstain: (a) ACTS — the creator demonstrates applying it, wears it through a 12-hour day, and shows the results after eating and sleeping. Removing it would change the entire video. Walmart: (a) ACTS — the creator identifies it as the place to purchase the product. Removing it would change the video's call to action.

Call to action

Go grab yours now so you never have to complain about your lip combo not lasting.

On-screen text

PROOF THIS LIPSTAIN LASTS THROUGH ANYTHING (12 hour wear test) LIPSTAIN WARRIOR FOREVER 10:00AM 10:02AM 12:30PM 1 PM 3:30PM 4PM 4:45PM 6:30PM 10:06PM COVERGIRL Outlast Lipstain, Non-Drying, Lightweight with Acacia Tree Extract $13.97

Transcript

I'd like to think I know a thing or two about a good lip stain. But in case some of you don't believe me when I say these Covergirl ones last all day, I'm going to prove it to you. It's 10:00 a.m. and I'm taking the Covergirl Outlast Lipstain in Brazen Raisin and applying it as I normally would by doing four solid lines and the lick and blend method. It doesn't feel drying at all, but I usually top off my lip combo with a little bit of gloss. And now we are ready to go through a day. I just started off with a few online meetings in the morning. I had a few pieces of leftover sushi for lunch before heading to the mall. Check-in number one, the lip stain still looks perfect. This entire vlog is basically just going to be me eating, but that's the true wear test. After almost three hours of eating and walking around, this is check-in number two. By now it's like 4:00 p.m. and I'm feeling sleepy, so I took a nap. And you're kidding, the lip stain still looks so good. There's a little bit of fading in the corners, but I just touched up on some gloss. Some burrito bowls for dinner and if you've ever had a burrito bowl, you know they're messy. By now, usually my lips have zero color. Here we are 12 hours later, so did I tell you or did I tell you? And the fact that these are $13.97 from Walmart. Go grab yours now so you never have to complain about your lip combo not lasting.