Why it worked
The video likely worked due to its visually engaging and surprising content, combining a relatable human element with abstract, mesmerizing animations. The use of split-screen and visual effects creates immediate interest, and the transition to the abstract animations offers a novel and captivating visual experience that encourages viewers to watch until the end.
Summary
The video starts with a split screen showing a young girl holding a phone with a colorful display, and a young man reacting with surprise. The scene then transitions to a phone screen displaying a video of an elderly woman working in a field, with visual effects added to an object she is holding. The video then shows a share sheet and transitions to a dark screen with abstract, colorful, fluid-like animations. The creator appears to be interacting with these animations.