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The video likely worked due to its unexpected and humorous content, featuring a child's reaction to a smartphone and then showcasing a cute animal video followed by visually interesting abstract art.

A young boy shows a smartphone with a colorful, abstract image on the screen. He then hands the phone to a young man who looks surprised and examines the phone. The screen displays a video of a baby dressed as a cowboy looking at a cat in a playpen, followed by abstract colorful visuals.