Why it worked
The video taps into a common pain point for many people: the difficulty of meal planning and grocery shopping. By showcasing an app that simplifies this process, it offers a practical solution that resonates with viewers looking for convenience and cost-effectiveness, especially with the mention of Aldi.
Summary
The creator discovers an app called Herbi that helps plan weekly meals based on user preferences, budget, and dietary needs. They go through the app's setup process, selecting meal types and dietary restrictions, before swiping through recipe suggestions and adding them to their weekly plan, which then generates a shopping list.