I CALLED UP

@shophousemedia

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SoundTikTok sound · original sound - shophousemedia

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+3.5K views over 7.3d · ~478/day · 7 observations

Promoted product

Bloom Nutrition

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13 videos9 creators

Why it worked

The video likely worked because it tells a compelling success story about overcoming initial rejection by strategically reframing the product's category, tapping into a trending health movement, and leveraging community influence to secure a major retail partnership.

Summary

The creator shares how they successfully pitched their Bloom Nutrition products to Target, overcoming initial resistance by reframing it as a gut health trend. This led to a 600-store test and ultimately a deal to place the product in all Target stores.

Structure

1Initial pitch to Target
2Reframing as a gut health trend
3Securing a 600-store test
4

Original caption

How @Greg LaVecchia got @Bloom Nutrition on EVERY Target Shelf! #tiktokaffiliate #greglavecchia #bloom #bloomnutriton #greglav

More from @shophousemedia

Product placement

Bloom Nutrition (ACTS - its products are shown and discussed as being sold in Target stores, and the brand is the subject of the story about getting into Target; removing it would change the video's topic) Target (ACTS - the store is the location where the product is sold and the story revolves around getting the product into Target stores; removing it would change the video's topic) Amazing Grass Superfoods (APPEARS - shown briefly on screen, but not discussed or acted upon; removing it would not change the video's topic) Orgain Plant Protein plus Collagen (APPEARS - shown briefly on screen, but not discussed or acted upon; removing it would not change the video's topic) Ground-Based Superfood Protein (APPEARS - shown briefly on screen, but not discussed or acted upon; removing it would not change the video's topic) Propel Health Gut Health Plus (APPEARS - shown briefly on screen, but not discussed or acted upon; removing it would not change the video's topic) Davily (APPEARS - shown briefly on screen, but not discussed or acted upon; removing it would not change the video's topic)

On-screen text

I CALLED UP He PAID Target $1M to Put His Product on Every Shelf 🤯 I FINALLY GOT THE 30 MINUTE AND I WAS LIKE AND SUPERFOODS AND THE INTERNET F*CKING LOVES US AND I THINK AT TARGET THIS PRODUCT A TRY WORTH YOUR BET AND HE WAS LIKE THE SUPERFOODS I'M SO SORRY ACTUALLY OUT OF OUR STORES AND BRINGING AND ALL OF SUPERFOOD PROTEINS AND I WAS LIKE HEALTH PRODUCT AND SO THEN I SPUN LIKE OH GUT HEALTH TREND AND THAT GOT US A 600 STORE TEST AND IT DID I WILL GIVE YOU TO PUT THIS PRODUCT FULL CHAIN BY JANUARY I DON'T GIVE A F*CK IN THE STORE ON THE FLOOR TO BE IN FULL CHAIN BECAUSE WHEN I TELL COMMUNITY IN TARGET TO TELL THEM IT'S IN 30% OF THEM AND THEY SAID WE HAD THE SELLING PRODUCT OF THOSE AISLES

Transcript

I called up Target one day. I finally got the 30 minute pitch. And I was like, we have a greens and superfoods powder and the internet fucking loves us. And I think at Target, this product a try, it's worth your bet. And he was like, oh, the superfoods, I'm so sorry. Like, we're actually kicking all of these superfood products out of our stores and bringing in all of these new, you know, superfood proteins. And I was like, it's actually a gut health product. And so then I spun the whole pitch like, oh, you don't know about the gut health trend? And that got us a 600 store test. And it did pretty well. I will give you $1 million to put this product, full chain by January. I don't give a fuck where it is in the store. It could be on the floor. It needs to be in full chain because when I tell our digital community, in Target, to tell them, it's in 30% of them. And they said, we had the selling product of those aisles.