He PAID Target $1M to Put His Product on Every Shelf 😳💰

@shophousemedia

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Selling · Other Product

Bloom Nutritionseen in 4 videos →

Why it worked

The creator reframed his product from a gut health solution instead of a superfood, which was a trending category at the time. This pivot, combined with a significant financial offer, likely convinced Target to take a chance on his product.

Summary

A founder explains how he secured a deal with Target to place his gut health product in their stores. He initially pitched it as a superfoods powder but reframed it as a gut health product, leading to a successful 600-store test after offering Target $1 million.

Structure

1Founder explains how he got into Target
2Initial pitch as superfoods powder
3Reframing as gut health product
4Securing a 600-store test
5Offering $1 million for placement

Product placement

Target: ACTS - a retail store where the product is placed. Removing it would change the story. Walmart: APPEARS - a retail store shown briefly. Removing it would not change the story. Bloom Nutrition: ACTS - a brand of greens and superfoods powder. Removing it would change the story. ShopHouse Media: APPEARS - a YouTube channel/media company. Removing it would not change the story.

Original caption

CEO/Founder of @Bloom Nutrition @Greg LaVecchia reframed his product mid-pitch, paid Target $1M, and created the highest selling SKU in their history. This is how you get on shelves 🔥👇 #tiktokshop #tiktok #socialecommerce #tiktokaffiliate #affiliate

More from @shophousemedia

Their other posts in the index, biggest breakout first.

On-screen text

He PAID Target $1M to Put His Product on Every Shelf 😳💰 youtube.com/@shophousemedia

Transcript

You're in every Target, every Walmart. How did you go from selling online to being in every shelf in America? I called up Target one day. I finally got the 30-minute pitch. And I was like, we have a greens and superfoods powder and the internet fucking loves us. And he was like, oh dude, the superfoods trend is over. I'm so sorry. Like, we're actually rationalizing or kicking all of these superfood products out of our stores. And I was like, it's actually not a superfood. And he was like, sorry that I said that. It's actually a gut health product. And that got us a 600 store test. I literally called Target and said, I will give you a million dollars to put this product full chain in your stores by January. I don't give a fuck where it is in the store. It could be on the floor, but it needs to be in full chain. And they said, okay. I was like, wait, like this is a transaction? Like you're going to take the million? Like this is crazy.