Probably needed a therapy session...

@sadiemae09

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SoundTikTok sound · Daylight

Why it worked

The video taps into the relatable feeling of self-care and transformation through a beauty treatment, framing it as a form of therapy. The use of popular hair brands and the 'get ready with me' format likely contributed to its reach.

Summary

A woman gets her hair done by her stylist, implying it's a therapeutic experience. The video shows the process of hair extensions being applied.

Structure

1Woman sits in salon chair, stylist begins working on her hair.
2On-screen text suggests the appointment is like therapy.
3Stylist continues applying hair extensions.
4Woman touches her face, looking thoughtful.
5The hair extension process is shown.

Product placement

Redken (hair product) - APPEARS, removing it would not change what happens in the video. GOO GOO (hair product) - APPEARS, removing it would not change what happens in the video. ghd (hair styling tool) - APPEARS, removing it would not change what happens in the video. ghd USA (hair styling tool) - APPEARS, removing it would not change what happens in the video.

On-screen text

Probably needed a therapy session... So I booked with my hair stylist instead

Original caption

Turns out, the best appointments leave your hair looking better and your heart feeling a little lighter. Forever grateful that my hairstylist is also one of my good friends🤍 #fyp #foryoupage #hair #grwm #hairtok @Redken @GOO GOO @ghd @ghd USA