Why it worked
The video likely performed well due to its use of a popular split-screen trend, relatable self-exploration of identity through fashion, and the use of a trending audio that enhances engagement.
Summary
The video shows a split screen of a woman. On one side, she appears to be dressed in a more casual, "chav" style, while the other side shows her in her usual appearance. The text asks "What if I was a chav?" and "Why do I like it 😭".