Why it worked
The video taps into nostalgia for 90s Bollywood aesthetics, a popular and visually distinct era, combined with a practical makeup tutorial that is easily replicable.
Summary
The creator demonstrates a 90s Bollywood-inspired lip combo tutorial, applying lip liner and lipstick to achieve the look. The video features a split screen showing a reference image of a Bollywood actress.
Product placement
Rimmel London lip liner in cappuccino ACTS - used to line lips, changing their shape and color. Removing it would change the makeup look. L'Oréal Paris UK lipstick in 505 ACTS - applied to lips, adding color. Removing it would change the makeup look. Revlon UK pearl lipstick in 900 ACTS - applied to lips, adding color and finish. Removing it would change the makeup look.