Why it worked
The video taps into nostalgia for 90s Bollywood aesthetics, a popular and visually distinct era, combined with a practical makeup tutorial that viewers can replicate.
Summary
The creator demonstrates a 90s Bollywood-inspired lip combo, using a lip liner to define the lips and then applying lipstick. The video also shows a subtle application of highlighter.
Structure
- 1Applying lip liner
- 2Applying lipstick
- 3Applying highlighter
- 4Pouting and showing the final look
Product placement
Rimmel London Lip Liner in Cappuccino (ACTS - used to outline lips, removing it would change the makeup application result). KIKO Milano Lipstick in Enchanting Nude (ACTS - used to fill in lips, removing it would change the makeup application result). Charlotte Tilbury Highlighter in Pillow Talk (APPEARS - visible on the creator's cheekbones, removing it would not change the makeup application result).