Oh goodness,

@jennyvipham

320.4K followers · usually 21.8K views a post

Views

340.6K

Likes

86.6K

Comments

652

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SoundTikTok sound · original sound - jennyvipham

Promoted product

ERROR143

Steam is the ultimate destination for playing, discussing, and creating games.

4 videos

Why it worked

The ad uses a dramatic and unexpected plot twist (a character claiming to be pregnant with the viewer's baby) to capture attention and create intrigue, prompting viewers to engage with the choices presented and ultimately install the game.

Summary

This animated ad for the game ERROR143 presents a dramatic scenario where a character is accused of pushing another, leading to a choice for the viewer to "Lock her up in her cold room!" or "promote him to Prince Consort?" The ad concludes with a choice to install the game.

Structure

1Character expresses worry about being noticed.
2A character is pushed and cries.
3A character is accused and a choice is presented.
4The game ERROR143 is revealed as the subject.

Original caption

Play ERROR143 now for free! Available now on App Store, Google Play and Steam! Thanks to @corey_wilder for voice acting! And @yourbruhpj for the art! #error143 #micahyujin #visualnovel

More from @jennyvipham

Product placement

ERROR143 (video game, ACTS - it is the subject of the ad, with choices presented to the viewer, removing it would change the video) App Store (app store, APPEARS - a place to download the game, removing it would not change the video) Google Play (app store, APPEARS - a place to download the game, removing it would not change the video) Steam (app store, APPEARS - a place to download the game, removing it would not change the video)

Call to action

Install Now

On-screen text

STAY STILL FAKE FALL LEVEL UP I have your baby. Will you promote him to Prince Consort? YES NO Install Now

Transcript

Oh goodness, I wonder if Y/N will notice me today. I wonder if Y/N will notice me today. I wonder if Y/N will notice me today. She pushed me... *sob* She pushed me... *sob* She pushed me... *sob* Goodness gracious! WHAT IS IT? WHAT HAPPENED HERE?! She pushed me... *sob* Lock her up in her cold room! I have your baby. Will you promote him to Prince Consort?