Why it worked
The video uses a relatable "model roommate" premise to showcase a product advertisement in a casual, native-like way, making the promotion feel less like a direct ad and more like a discovery.
Product placement
NADRI Jewelry: ACTS - it is an advertised brand of jewelry, shown on a model in an advertisement. Removing it would change the content of the ad shown. NADRI Jewelry: APPEARS - it is the brand name displayed on the advertisement. Removing it would change the ad shown.