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65.9Talking HeadDirect Question hookLifestyle
Hook
corepower vs pilates arms
@helloitsoap
29.9K followers · usually 22.2K views a post
Views
1.4M
Likes
67.3K
Comments
78
Shares
1.5K
View velocity
+34.3K views over 7.2d · ~4.8K/day · 7 observations
Why it worked
The video likely worked due to its relatable and humorous take on a common fitness comparison, set against the backdrop of a crowded subway, which adds an element of everyday struggle and shared experience.
Summary
The video shows a woman on a crowded subway, comparing "corepower vs pilates arms." She flexes her bicep and then makes a face, implying a comparison between the two fitness methods. The video is set to music and features on-screen text.
Structure
- 1Introduction of the comparison "corepower vs pilates arms"
- 2Woman flexes her bicep
- 3Woman makes a face, implying a reaction or comparison
- 4On-screen text and music continue
Product placement
CorePower Yoga: it is a yoga studio that offers classes. It appears on screen as a brand name and is mentioned in the caption. Removing it would not change what happens in the video.
ClassPass: it is a subscription service that offers access to fitness classes. It appears on screen as a brand name and is mentioned in the caption. Removing it would not change what happens in the video.
On-screen text
corepower vs pilates arms
Transcript
one two three one two three four let him scream if you want smaller uh push it push it push it push it watch me working on perfect huh one two three four let him scream if you want smaller
Original caption
why are we always so competitive plz tell me I won 😭😭😭 #corepower #pilates #whoisstronger #biceps #nycsubway @CorePower Yoga @ClassPass
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